I'm currently spearheading UX research practice at Mendix across R&D and the wider business. What drives me is working collaboratively in multidisciplinary teams to create forward-looking products that are inclusive, ethical and beneficial to the user.
Lead UX ResearcherMendix, Amsterdam
Oct 2020 - Present
Defining the strategic role of research at Mendix by collaborating with service designers and data analysts to grow our insights capabilities; and shaping research operations.
UX Research ManagerBritish Airways, London
Mar 2019 - Aug 2020
Creative and managerial leadership of the UX research team. Headed up research across a wide range of products and platforms, from discovery through to delivery with overall accountability for the definition, design, and documentation of a research strategy across all digital channels.
Senior Human-Computer Interaction SpecialistBBC, London
Aug 2015 - Feb 2019
Led research in several high-profile products such as News, Weather and myBBC. Shaped the product strategy by planning, organising, running and presenting UX research to stakeholders from across the business. The role also involved collaborating with other products on common research objectives.
Member - Next Generation CommitteeBBC, London
Sep 2017 - Dec 2018
Selected to work closely alongside the Executive Committee to help inform their thinking and to challenge them to consider alternative strategic options. Undertook projects assessing and developing ideas that could help reinvent the BBC for a new generation of viewers, listeners and users.
User Experience ConsultantAmberlight Partners Ltd, London
Oct 2013 - Jul 2015
Provided UX design consultation and project management support to high profile clients across sectors. Conducted research, finding the best design solutions across multiple channels and touch-points (web, mobile, tablet, TV, messaging, software and retail). This included providing insight and customer-focused solutions during the innovation and ideation phase as well as the design phase and for post-launch products.
Key clients included: Hotels.com, Unilever, Visa, O2, Bosch, Nobia, EE, BBC, Vodafone, FT.com, News UK, Adidas Group.
Junior User Experience ConsultantRippleffect, Liverpool
Jan 2013 - Oct 2013
Worked under the Head of User Experience as the sole UX point of contact on award-winning projects to deliver engaging user experiences on desktop and mobile platforms across various domains. Reponsible for suggesting information architecture and user interface solutions across different devices and for producing wireframes and functional specifications.
Key clients included: Novus Leisure, NHS Confederation, NHS Employers, OC&C, University of Leeds, The Hepworth Wakefield, InterSystems.
Broad experience of formative and evaluative research: use case and activity diagrams; personas and scenarios; task analysis; card sorts; tree tests; competitor analysis; expert reviews: Cognitive Walkthrough, Heuristic Evaluation, GOMS; user experience evaluation and usability testing; ethnography; diary studies; lab-based, remote and contextual interviews.
Also comfortable with: benchmarking tests; surveys; creating site maps, wireframes and interactive prototypes; analytics.
A selection of relevant courses I have completed:
- Data-Driven Decisions
- Stakeholder Management
- Clear and Honest Communication for Leaders
- Measuring UX
MSc in Human-Centred Interative Technologies
The University of York, UK
Oct 2011 - Sep 2012
BEng in Information Science & Engineering
PES Institute of Technology, Bangalore, India
Sep 2006 - Aug 2010
Speaking: I have spoken at various industry conferences, university programmes and local meet-ups, including The UX Conference, York Technology Conference, TechUP Women, Create Leicester and UX Brighton.
Languages: I have native proficiency in English, Hindi and Malayalam; and am also currently studying Dutch. Hoe gaat het?